From last years media coursework project I gained a lot of knowledge about the different music magazine institutions, their genres and their specific target audience readership. Because of this is know that NME would be most likely to promote my artist Benjamin Francis Leftwich as he is an indie/male acoustic artist and which is a genre that NME often feature. Below I have given an overview of the institution NME and have explained why my my media product represents the social group that they targer and why I feel this magazine suits the ideology of my artist.
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