Storyboarding

After brainstorming the initial ideas for my music video I have now produced a final story board which I shall use as a very close guide when filming. In order for my music video to be the best it can be I believe that it is vital that I have planned out every shot so that when the editing stage is put together then all of the footage shall make sense. By creating this story board it shall also ensure that I have enough footage to make up the video and also that the filming will be more organised as I shall know exactly what I have to film. I have produced my final story board on the computer using a graphics tablet to draw the different shot scenes. In doing this on the computer I can print out as many copies of the storyboard as I need to and then take them with me when filming which shall ensure that I am filming what I have planned to film.

Final storyboard

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Location Of Shooting

After brainstorming thoughts for my music video and choosing a final idea I have now decided on a location where I would like to film. I have chosen to film in Ipswich around the harbor as I can quite easily access the location and shall be able to travel up there on at least two occasions within a month to film which shall give me plenty of time to get all of the footage that I need.

Below I have taken some photos specific locations in Ipswich where I would like to film and have explained why I think these would be suitable locations.

Locations of Filming

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Ideas Brainstorm for Music Video

After researching into other music videos within my chosen genre (male acoustic) I was able to identify certain characteristics, signs, codes and connotations that were a running feature through their music videos and which I should apply in my video. Below I have created a word brainstorm of my initial idea that I have for my music video.

Inspiration Music Videos

Before planning and producing my music video I first have to decide what genre of music video that I want to make. My earlier research determined that there were three main genres of music video which include 'Performance based music videos', 'Narrative based music videos' and 'Concept based music videos'. To help me decide what genre of music video to choose it is important that I choose the genre of music video most suited to the genre of music that I have chosen which is a male acoustic artist. I am going to research into existing music videos to artists that are similar to my acoustic artist - Benjamin Francis Leftwich to gain knowledge of any repeated forms and conventions, running themes or any other important features that occur throughout other male acoustic artist's music videos that I might want to consider using in my music video.

The first music video that I have looked at is called 'For Lovers' by Pete Doherty

Pete Doherty who was a former member of the Babyshambles and the Libertines also has a solo acoustic career. I would say that the target audience of Pete Doherty is quite similar to that of my artist Benjamin Francis Leftwich so it shall be very useful to study this music video.

After watching the music video for this song it was quite clear that the genre of music video was a combination of a performance and concept based video.

The second video that I have looked at is called 'Old Pine' by Ben Howard

Ben Howard is a male acoustic artist who has emerged into the music scene almost the same time as my artist Benjamin Francis Leftwich. He also has a very similar target audience as Ben Howard. This was also another mix between being mainly a concept based video with elements of performance in it too.

Some features that I felt were really successful in both of these music videos and shall definatly consider using in my music video include;

• Lots of establishing location shots throughout the video of different scenery all help to set a a clear location. I also thought that these shots were also very interesting and kept my attention throughout the video.
• The video had a vintage, old fashioned style to it which I thought was very fitting for the genre of music. This was created through the type of the camera used or effects used on the footage.
• Mainly all natural lighting with a few subtle effects.
• I particularly liked the use of handheld shots where the camera is slightly shaky but I feel that this gives the video a more artistic and personal feel to the music video.
• I also thought that different shots of the same position focusing on the same area was interesting almost like stop frame animation.

After researching further into music videos within my genre (male acoustic artists) I have come to a firm decision that I want to produce a concept based music video with some elements of performance as well as I thought that this genre of music video really suits the male acoustic genre of music. Having a clear understanding of the lyrics of my chosen song I feel that this genre of music video would be most suitable for my artist.

Analysis of Chosen Song Lyrics

From briefly listening and reading over the lyrics it has become clear to me that the song is about a girl which could be a friend a partner or have some other emotional attachment too. Before making my music video it is vital that I understand the meaning behind the song so that the lyrics link to the visuals which is a key principal in Andrew Goodwins theory. To do this I have printed of my artist's lyrics for my chosen song and have then annotated them with what I think that they mean which shall hopefully give me some ideas and inspiration for my video aswell as a clear understanding. I have then copied and pasted the lyrics onto a word document and have then added my annotations which I can use as a reference point throughout the production of my music video.

Analysis of Lyrics

After analysing the lyrics to the song 'The Boat' by Benjamin Francis Leftwich I have decided that the meaning behind the song is definatly about a girl that he was in a relationship that has either ended or is going through troubles. Throughout the song it highlights how there is distance between them whether that is literally or metaphorically and how he can't seem to reach her which is both sad and frustrating for him as he is clearly very fond of her.

Audiences and Institutions: which institution may promote my artist/band’s music?

From last years media coursework project I gained a lot of knowledge about the different music magazine institutions, their genres and their specific target audience readership. Because of this is know that NME would be most likely to promote my artist Benjamin Francis Leftwich as he is an indie/male acoustic artist and which is a genre that NME often feature. Below I have given an overview of the institution NME and have explained why my my media product represents the social group that they targer and why I feel this magazine suits the ideology of my artist.

NME magazine history and why they would promote my artist

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Final Magazine Advert

Completed Magazine Advertisement

(click for bigger image)

Creating my magazine

I have recorded a few of the decision processes that I had to make when producing my magazine advert. I have presented these in a prezi presentation and have explained why I have chosen each option for the final outcome.

Creating my magazine advert on Prezi

Magazine Advert Flat Plan

My research into magazine adverts promoting an album release showed me that the artwork used on the cover of the album is typically the same as that or a similar shot used for the magazine advert. Because of this I do not need to think of taking new images but instead how I shall present my existing album artwork. From my research I also concluded that my magazine advert must include the album name, artist name, release date and to consider using the artist's website or other social networking links, reviews and the most recognizable songs featured on the album.

Below I have made a few flat plans of how I could layout my magazine advert. I have done this using a graphics tablet which has allowed me to quickly sketch out my ideas on the screen which is helpful because I can then place my album artwork in different arrangements which shall help me to decide which idea looks the best.

Idea 1

For my first idea I wanted to use the name of the EP as my main inspiration for the advert. The EP is called 'Pictures' and my first thought that came to my head was a polariod photo. I then developed this though into having the photo used on the album cover that I have created as the picture in the polariod and where there is typically writing of what the picture is of instead will be the name of the EP. By using the same photo as the album cover it will help to make the product more recognisable which helps to promote the product which is the overall function of the advert itself. On the magazine advert I have also included social network logos for 'twitter' and 'facebook', the web adress for the artists website and also 'OUT NOW' in the same typeface as the artists name.

Idea 2

My second idea is the one that I am going to use for my final magazine advert idea because I feel that this design best represents my artist. I have used one of the photos from my first photoshoots for the anchillary tasks as the background and then on top have placed the actual image of the product artwork itself which as I previously mentioned helps to make it more recognisable and promotes it better. All of the text and the image of the product is centrally aligned which gives it a clear, fresh and uncluttered feel which is what I want to achieve as I feel that to much visual clutter would actually deter my audience from looking at the advert.

Now that I have chosen to use design idea 2 I shall now develop this idea and using more capable programmes I shall properly produce the magazine album advert. I shall consider adding on the facebook and twitter logos aswell as the artists website adress as I feel that these social networking and online spaces are very important in promoting an artist just as much as traditional methods as promotion.