New Media Technologies Evaluation
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Friday, 13 January 2012
Evaluation Question 4 - How did you use new media technologies in the construction and research, planning and evaluation stages?
Throughout this coursework project I have used a wide range of new media technologies, some that I was familiar with and some that I was using for the first time. Below is an image that I put together of all of the programs and new media technologies that I have used and I shall go on to describe why I have used these and how successful there were.
Evaluation Question 3 - What have you learnt from you're audience feedback?
Overall I am very pleased with my final outcomes however it is important that I gain audience feedback from my target market as they are who I am aiming my music video at and it is most important that they think it is successful. I carried out audience feedback in two ways. The first way that I received audience feedback was through a questionnaire that I handed out to my fellow students in my media class where I showcased my music video and then asked them to fill out my questionnaire. The students are all aged between 17-18 and are both male and female so they fit into my target market and are therefor suitable to fill out the questionnaire. I have displayed the results of this questionnaire and my thoughts to the audience feedback below.
Class Questionnaire Audience Feedback
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Although the feedback that came back from my first audience questionnaire was quite positive and useful, I did not feel that I had a sufficient amount of feedback to give me a realistic insight into what my target audience really thought about my music video which is very important to me as I want to understand what changes I would make next time if I were to do this project again to please my audience. The second way that I have carried out audience feedback was by creating an online questionnaire using the website 'Survey Monkey' and then posting the survey alongside my music video onto the social networking site and asked my friends that I have on facebook to watch the video and then answer the survey. I have once again displayed the results of the online survey and my thoughts after each question to the audience feedback below.
Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?
I believe that my media products which include my final music video, digi-pack and album magazine advert use,develop and challenge forms and conventions of real media products. I have explained how in particular I have used, developed and challenged Goodwin's principles which include;
-genre characteristics
-relationship between lyrics and visuals
-relationship between music and visuals
-star image motifs
-voyeurism and the notion of looking
-inter-textual references
-genre characteristics
-relationship between lyrics and visuals
-relationship between music and visuals
-star image motifs
-voyeurism and the notion of looking
-inter-textual references
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