Getting Permision From My Artist

My chosen artist Benjamin Francis Leftwich is signed to the record label 'dirty hit' which is a small label in which my artist is one of their most successful. Before using Benjamin Francis Leftwhich's song 'The Boat' which I have chosen for my music video I first wanted to ask permission to use it so that I did infringe on any copy right terms and conditions. I contacted him on the social networking site Myspace which he uses to promote his music, upcoming gigs and other information to do with him as an artist. I am still awaiting a reply from my chosen artist however now that I have attempted to ask permission I can use the song.

(Below is my comment asking permission to use his song).

Chosen Artist and Track

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The song which I have chosen to use by Benjamin Francis Leftwich is called 'The Boat' which is from his 'Pictures EP' which was released on the 6th of March 2011. I have pasted the lyrics to this song below.

Wherever you are
Floating on a boat or on a star

Whatever you do
Every time we touch you move

You have different eyes
For every time your heart arrives

I want you to sigh
It's alright

I am a fine lift swimming you are the line
If this was a new land, darling
You'd be the find
I wanted to keep you close
Make you mine
If this was a moon land, darling
You'd be the find

Wherever you go
All the different places you know

Whatever you hear
All the things you needed are hear

It is a different heat
To all the other things that you meet

So don't close the door...

I am a you are the line
If this was a moon land, darling
You'd be the find
I wanted to keep you close
Make you mine
If this was a moon land, darling
You'd be the find

I know it's hard to be calm in a storm
I know it's hard when your heart is
I know you tried to work it all out, now

I am a swimming you are the line
If this was a moon land, darling
You'd be the find
I wanted to keep you close,
Make you mine
If this was a new land, darling
You'd be the find

Choosing an Artist

I had originally planned on using an unsigned female artist called Lucy Rose and to use her single 'Middle of the Bed' for my music video however at this early stage in my coursework I realized that I did not have a reliable female actor to perform in my video. Due to this restriction I made the conscious decision to use a male artist instead because I have a dependable male actor available to perform in my video and I feel that this is important within the acoustic genre as most acoustic music videos feature a performance element or just showing the artist them self.

Magazine Advertising

A very common and succesful way of promoting a new album release is to advertise it in magazines which have a similair target audience as to that of the artist. I have researched and analysed some existing album magazine adverts and have presented my findings below as they shall help me to decide what forms and conventions will be neccesary when creating my magazine advert.

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From researching some existing album magazine adverts I have found out that the main features that should be included in the advert is the -

- Album name
- Artist/ Band name
- Date of release
- Image of or relating to the album itself
i shall also consider including features such as the artists website, reviews, songs featuring on the album ect.

CD Cover Design

Album Cover Research and Analysis

Branding

Branding is an important advertising technique that many bands use to develop their own brand identity. I have made a prezi presentation on a rock/metal band called Metallica and have looked at how they have used branding throughout their merchandise.

Branding on Prezi