Sunday, 25 September 2011

Choosing Fonts for Anchillary Task

The font used on an album cover and magazine advert whether it is obvious or not plays a very important role in what codes and connotations it gives to the audience. There are two types font which are 'Sans-Serif' and 'Serif' which determines the style of the font. Below is an example taken from Wikipedia which shows the differences between a basic Sans-Serif and serif font.

The definition of a Sans-Serif font is;is a typeface that does not have the small projecting features called "serifs" at the end of strokes which are the red areas highlighted in the diagram above.
And likewise the definition of a Serif font is a typeface that has the 'serifs' at the end of strokes.

From my research into the artwork for digi-packs and album magazine adverts for similar acoustic male artists to mine I discovered that there is an almost balanced mix between the use of serif and sans-serif fonts used. Below I have selected a few of my favourite fonts which I might use for my anchillary tasks.




After finding a selection of my favourite fonts it is clear that I prefer sans-serif fonts more as the two fonts which I have chosen to use are both sans-serif. This is because I think that they are more eye catching and also believe that the have a more personal feel almost as if they were hand written which is exactly what I want my target audience to get from it as my chosen artist's music is very personal. However I had to be very careful when choosing the sans-serif fonts as they can often look quite feminine and this would give a wrong portrayal of my artist and possibly deter my target audience from buying the product.

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